[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Leaving a lasting impression is as important as giving a good first impression. You want your customers to walk away feeling like they have…
Tag Archives: Uber
WOM Tip #486: Tell everyone your above-and-beyond customer service stories
When an Uber driver named Dahir brought a passenger from the airport to his car parked at a friend’s house, the passenger realized that his car’s battery had died. So Dahir drove the passenger to a store to get jumper cables and helped him jump start his car battery at no extra charge. Every company…
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When your reputation is collapsing
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. I mentioned that I had a great experience using Uber to get…
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Advertising vs. surprise and delight
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. NPR had a great story about the addiction…
