Tag Archives: Uber

WOM Tip #350: Make it as big as a fire truck

When Nest, the makers of a smart thermostat, introduced their friendlier fire alarm, they got a fire truck and let Uber give people rides on it. Why? For one thing, a fire truck is a whole lot bigger than a fire alarm. People watch when fire trucks drive by, kids point, cars move out of…

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A brand of people

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. It’s strange how much of a brand’s foundation is laid by…

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