Tag Archives: tweets

Video: How JCPenney got all eyes on them during the Super Bowl with some misspelled tweets

Taking risks isn’t the easiest word of mouth strategy. And that’s especially true for big corporations in social media. That’s why Sean Ryan, JCPenney’s Director of Digital Marketing, says friends, family, and strangers asked if he was fired after a risky campaign his team pulled off during the last Super Bowl. In his presentation at…

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36 fantastic tweets from Word of Mouth Supergenius

We are amazed by all of the ideas shared at Word of Mouth Supergenius throughout the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. (Live coverage available here.) A big thanks to everyone who came and helped make the event so fantastic — and an extra thanks to those who…

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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