Taking risks isn’t the easiest word of mouth strategy. And that’s especially true for big corporations in social media. That’s why Sean Ryan, JCPenney’s Director of Digital Marketing, says friends, family, and strangers asked if he was fired after a risky campaign his team pulled off during the last Super Bowl. In his presentation at…
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36 fantastic tweets from Word of Mouth Supergenius
We are amazed by all of the ideas shared at Word of Mouth Supergenius throughout the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. (Live coverage available here.) A big thanks to everyone who came and helped make the event so fantastic — and an extra thanks to those who…
