[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What do you want people to talk about when they talk about your business? It’s a simple question that’s sometimes hard to answer. But…
Tag Archives: topics
5 ways to generate WOM for a boring product
This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…
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Video: How Costco creates topics that drive long-term word of mouth
Have you seen the latest Costco commercial? No? That’s because they don’t exist — Costco runs on a business model that is fueled by word of mouth. Usually when people think of Costco they think of buying in bulk — but after a while, that becomes old news and customers need a new reason to…
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Word of Mouth Tip #109: Putting a spin on it helps the regular become remarkable
Sometimes all it takes for the same old content to get a renewed sense of remarkability is to add a simple spin on it. You don’t know what’s going to work — so you have to keep trying until you find an angle. Zillow sends out a simple email newsletter showcasing properties around the world….
