Tag Archives: The Land of Nod

3-Minute WOM Lesson: What to do about those negative reviews

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers see the opportunity in negative customer reviews. How to make the most of…

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Case Study: The Land of Nod — live from Word of Mouth Supergenius

2:20 — Jim Lovelady introduces Bazaarvoice’s Sam Decker and Michelle Kohanzo of The Land of Nod. 2:21 — Sam: We have 20 minutes to present, and so it’s kind of hard to get to know everyone. Sam says hello to the audience and talks about how important it is to build a relationship with your…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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