[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers see the opportunity in negative customer reviews. How to make the most of…
Case Study: The Land of Nod — live from Word of Mouth Supergenius
2:20 — Jim Lovelady introduces Bazaarvoice’s Sam Decker and Michelle Kohanzo of The Land of Nod. 2:21 — Sam: We have 20 minutes to present, and so it’s kind of hard to get to know everyone. Sam says hello to the audience and talks about how important it is to build a relationship with your…