This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. I’ve had it for years. It’s as good as new, after non-stop…
Tag Archives: testimonials
When am I going to review this backpack?
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The proper way to blow a customer’s mind
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Wake up every day thinking about how you can deliver OMG service like this: Shandi, a customer service rep at Headsets.com saw this message…
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Video: How U.S. Cellular creates incredible local relationships
Great relationships start great word of mouth. A good mindset for that? Try treating your customers like neighbors. That’s what U.S. Cellular’s Sharif Renno did, and the result was a 22% increase in sales. Customers in Milwaukee loved Sharif, the brand, and each other. This renegade store manager had started a real following and was…
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How are you generating word of mouth?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Research tells us that there is no more compelling way to drive sales than word of mouth marketing. This isn’t new news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk of buying…
Video: How to get great reviews, by Ian Strain-Seymour
Outstanding customer reviews are a great way to establish authenticity and trustworthiness for your business. But how do you get reviews? Well, for starters, just ask. One of the most common mistakes in word of mouth marketing is forgetting to ask customers to leave a review. From there, try a couple other techniques that will…
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Word of Mouth Tip #102: Put customer love where everyone can see it
It’s a great feeling when a customer sends you a nice note saying how much they love you. But most businesses tuck that note or email away somewhere, where it never sees the light of day (or any potential customers). Instead, put your quiet customer love out there — where the whole world can see…
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