Whether it’s your blog, Facebook page, email list, storefront, or bulletin board, your business has a stage. And you can earn more word of mouth from it by showing off your customers, not your own stuff. Here’s how it works: People love to talk about themselves, their friends, and their family much more than they…
Sometimes, the best content is given away
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Content is king. Or maybe it’s queen. It might even…
3 Must-Use Word of Mouth Marketing Tools
These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
WOM Tip #183: Ask them for a referral when they’re most excited about your stuff
Apple wants everyone to know that their iMovie software makes it easy for you to make a good-looking video. That’s why they ask their users to tell everyone about it when this is fresh on their minds: right after they’ve made a video. When you upload one of your videos from iMovie to Vimeo, iMovie…