[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every business owner hopes for that magical moment when a customer not only speaks well of their company, but also tells someone, “No really,…
Tag Archives: tell-a-friend
Why do you track customers’ referrals?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Consider the customer referral as the true money question; it’s the final frontier of loyalty. If your customers…
WOM Tip #244: More generous is more remarkable
Lots of companies give you gifts to pass on to your friends. In exchange for your referral, your friend might get a discount, a gift card, a free appetizer, whatever. But if you refer a friend to Evernote, they’ll give your friend one year of Evernote Premium for free. A whole year? That’s pretty cool…
WOM Tip #489: Just because it’s automated doesn’t mean it can’t be friendly
We get it. You’re busy. You can’t write every customer you meet a personalized note or a special email. Some things have to be automated — and that’s OK. But that doesn’t mean you can’t show a little personality. For example, Tonx, a high-end coffee subscription service (who’s also great at helping their customers spread…
Read More
Comments Off on WOM Tip #489: Just because it’s automated doesn’t mean it can’t be friendly
WOM Tip #213: Make it fun and easy to tell other people about you
Your customers are inundated with ads, requests, and “special offers” from companies every day. So if you ask them to tell a friend about your stuff, you’re job is to make it really easy (and fun). And while we say this a lot, there are many different ways you can help your customers talk about…
Read More
Comments Off on WOM Tip #213: Make it fun and easy to tell other people about you
WOM Tip #217: Give them something they can’t help but share
You already know that the more stuff you give away to your customers, the more they have to pass on to their friends (for example, they’ll talk to more people if you give them three coupons instead of just one). But you can extend that sharing even further by getting their friends to actually ask…
Read More
Comments Off on WOM Tip #217: Give them something they can’t help but share
9 Things to Share That Start Conversations
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read More
Comments Off on 9 Things to Share That Start Conversations
