Tag Archives: teens

Case Study: Bucks First Credit Union — live from Word of Mouth Supergenius

4:40 — Kurt Vanderah introduces Braden Young of Bucks First Credit Union. 4:41 — Braden: We’re a two-branch operation. 4:42 — Braden: We wanted to introduce credit unions to young kids, who mostly just knew what their parents used. So we wanted to create an account built for them. So we asked kids who were…

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Case Study: Random House — live from Word of Mouth Supergenius

4:00 — Jim Lovelady introduces Affinitive‘s Warren Ackerman. 4:01 — Warren covers the background of this case study, which focuses on books for teens. The program features 30-45 books published each year. Authors involved include Judy Blume, Philip Pullman, and Robin Brande. 4:02 — Warren shares the general objectives behind the program, which include building…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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