4:40 — Kurt Vanderah introduces Braden Young of Bucks First Credit Union. 4:41 — Braden: We’re a two-branch operation. 4:42 — Braden: We wanted to introduce credit unions to young kids, who mostly just knew what their parents used. So we wanted to create an account built for them. So we asked kids who were…
Tag Archives: teens
Case Study: Random House — live from Word of Mouth Supergenius
4:00 — Jim Lovelady introduces Affinitive‘s Warren Ackerman. 4:01 — Warren covers the background of this case study, which focuses on books for teens. The program features 30-45 books published each year. Authors involved include Judy Blume, Philip Pullman, and Robin Brande. 4:02 — Warren shares the general objectives behind the program, which include building…
