This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Everyone loves to tell a good story. Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories…
Do you inspire customer service tales?
WOM Tip #124: You don’t need a stunt to pull off word of mouth
We’ve seen vending machines do a lot in the past couple of years. We’ve seen them give Canadians free beer, dispense salad and dinnerware, and even send messages of world peace. But what if a vending machine was just a vending machine? What if a vending machine dispensed snacks in exchange for money? That was…
Customer service case study from Jeff the cabbie
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. From on outset, I knew this was going to be a different sort of cab ride. I walked out of the hotel and just like…