[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s great when people say nice things about you. Positive reviews, blog post shout outs, and Facebook likes are your fans’ ways of advocating for your…
Tag Archives: surprise
WOM Tip #171: Buy cookies, not commercials
When you’re launching something new, you could buy billboards and ads all over town — or you could pump someone’s gas, pay for some lady’s lunch, and foot the bill for some guy’s dry cleaning (and 100 other acts of kindness). Choose altruism over advertising and you just might experience an outpour of community love…
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WOM Tip #144: Perform random acts of buzzworthy kindness
You don’t have to spend a lot of money to get conversations started about your brand — a little (and really cheap) kindness will always go a long way. For example, Sweetgreen, a healthy restaurant with an environmental conscience, surprises people in amazing, yet frugal ways with “Random Acts of Sweetness.” When it’s raining, their…
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5 ways to generate WOM for a boring product
This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…
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Video: Mike Faith explains how Headsets.com took risks that got people talking
Boring stuff doesn’t start conversations. But risky, unexpected, and surprising? Now we’re talking. If it pushes the edge, it could be great word of mouth marketing. What wacky stunt have you been too afraid to try? Is it unique, repeatable, or topical? Would it have more people laughing than shaking their heads? In the video…
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The Captain and the Fork
This is a guest post from Todd Alexander, Brand Evangelist and EVP for Kreber. I was boarding my flight from New Orleans to Chicago today on flight #1068. While I was in the jetway, I saw the Southwest Airlines Captain (Paul) leaving the plane for the terminal during his 40 minute layover. I figured he had…
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Video: How Costco creates topics that drive long-term word of mouth
Have you seen the latest Costco commercial? No? That’s because they don’t exist — Costco runs on a business model that is fueled by word of mouth. Usually when people think of Costco they think of buying in bulk — but after a while, that becomes old news and customers need a new reason to…
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