[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Smart marketers know that the more you know your customers, the better you can appeal to them. But when companies go the extra mile…
Tag Archives: surprise and delight
Every mistake is an opportunity for surprise and delight
This is a guest post from Dave Kerpen — CEO and co-founder of Likeable Media and New York Times best-selling author. This post has been adapted from Dave’s book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. To get customers talking about your company, you need to give them something to talk about….
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Word of Mouth Tip #103: Do something surprisingly delightful
Want to see something fun? Head over to Google Maps and search walking directions from “The Shire” to “Mordor.” Google’s algorithm tries to figure out what you might have meant to search for, and it also offers this little bit of humor: “Use caution — One does not simply walk into Mordor.” The best part?…
Word of Mouth Tip #36: Surprise them with something special
Little surprises can create lots of conversations. Opportunities to offer unexpected delights include a free upgrade, expedited shipping, a little something extra in the box, an extra free sample, or even a hand-written note. How a word of mouth supergenius does it: Butterfly Sushi here in Chicago does great things with sushi, but they also…
