Tag Archives: supporting online word of mouth

ConAgra Foods: Embracing a social media culture — Live from BlogWell

1:33 — Phil Nieman introduces Stephanie Moritz, Director, Public Relations for ConAgra Foods. 1:34 — Stephanie: Social media is everywhere, and changing the way we do business. ConAgra views this as a strategic opportunity. 1:35 — Stephanie is presenting statistics about how social media is now mainstream. 1:36 — Stephanie asks when do you activate…

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Ford: “Supporting Positive Online Word of Mouth” — Live from BlogWell

4:20 — Andy Sernovitz introduces Scott Monty, Ford’s Global Digital and Multimedia Communications Manager. See the slideshow at http://slideshare.net/scottmonty 4:21 — Scott: Ford has a 95% recognition rate globally. 4:22 — Scott: We are in a very tumultuous time. Scott explains how when he first came to Ford, all he thought of the company was…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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