[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have something fantastic to give away to your customers and fans (and it’s not a sample or swag or a trial version of…
Tag Archives: support
How you know when you’ve created a successful community
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in creating loyalty is belonging. I would argue that the main ingredients of a successful community all create a…
Read More
Comments Off on How you know when you’ve created a successful community
Create word of mouth by being nice, even when you don’t have to be
One of T-Mobile’s recent system updates caused a bunch of failures and bugs for customers using iPhones. People were getting strange text messages, voicemail was acting goofy – all of which was racking up charges for anyone without an unlimited plan. Upset, users emailed the company to alert them of the issue and within about…
