Tag Archives: study
WOM Research January 30, 2009

From the archives: Word of mouth is a cross-culture activity

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University professors from France and Hong Kong teamed up in 1995 to release a research document investigating how interpersonal influence from opinion exchange was an important factor for consumers when adopting a product or making a brand decision. The study entitled, “A Cross-Cultural Study of Interpersonal Information Exchange,” looked at the trend on an international…

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WOM Research January 28, 2009

Word of mouth research: Moms having more than 100 WOM conversations a week

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New and expecting moms have an average of 109 word-of-mouth conversations per week, according to a  study by BabyCenter and the Keller Fay Group. What’s more, the study found that 60% of these conversations include a recommendation to buy or try the product being discussed, with 69% of moms likely to purchase based on these…

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WOM Research January 23, 2009

Word of mouth research: Study shows word of mouth tops all benefits of online communities

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Increasing word of mouth is the greatest value of online communities according to a survey by Beeline Labs, Deloitte and the Society for New Communications Research of more than 140 businesses and nonprofits using social media. Respondents selected “improved word of mouth” as the primary benefit of social media, followed by increasing brand awareness, discovering…

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WOM Research January 21, 2009

Word of mouth research: Bargain hunting is increasingly a social event

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Nearly 30% of online consumers cite some form of link forwarding, peer comments or social sites as the best way to find out about deals or discounts online—a source which two years ago wasn’t even considered by merchants as a viable traffic stream. That’s according to a Guidance survey of 1,000 online consumers highlighted in…

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WOM Research January 16, 2009

Word of mouth research: Online word of mouth conversations about customer service drive purchase decisions

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In a study of more than 300 internet users, the Society for New Communications Research reveals how customer care experiences lead to online word of mouth conversations. The findings include: 74% choose companies/brands based on others’ customer care experiences shared online 81% believe that blogs, online rating systems and discussion forums can give consumers a…

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WOM Research January 14, 2009

Word of mouth research: Word of mouth’s key role in the beverage industry

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Sixty-two percent of consumers say they are likely to purchase a beverage product once it has been recommended to them according to a study released from Keller Fay Group and highlighted in AdAge. The report also shows that while the majority of recommendations of beverages include an appeal to buy or try the product, the…

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WOM Research January 8, 2009

Word of mouth research: Majority of CEOs cite WOM as the fastest growing source of impact on business reputation

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Word of mouth and social media represent keys to success for a large number of CEOs, according to the 2008 CEO Survey by PRWeek and Burson-Marsteller. Mark J. Penn, President of Burson-Marsteller said of the survey, "CEOs should understand that many of their stakeholders are active users of social media and it can be an…

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WOM Research January 6, 2009

Word of mouth research: Social media is now mainstream

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Global participation in social media is at an all-time high according to the Universal Mccann International Social Media Research Wave 3 report. The 2008 study covers 17,000 internet users in 29 countries. Beginning with the first report in 2006, the study shows how social media has grown to the point where many forms of social…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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