3:40 — Andy Sernovitz introduces Heather Oldani, Senior Director of Communications and Steve Wilson, Senior Director of Global Web Communications of McDonald’s. 3:41 — Heather’s 3 questions McDonald’s is focused on in social media: 1. What is this really about? 2. What is the brand opportunity? 3. How do we structure ourselves for success? 3:42…
Tag Archives: social media
Case Studies
August 13, 2009
McDonald’s: “Social Media at Local, Regional, and Global Scales” — Live from BlogWell
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Case Studies
August 13, 2009
Andy Sernovitz: “Social Media Ethics Briefing: Staying Out of Trouble” — Live from BlogWell
3:10 — Andy begins his presentation on social media ethics and how to keep your brand out of trouble. 3:12 — Andy: If you’ve ever been to one of our events before, you know you’re going to get a word of mouth and social media ethics talk. We do this because our entire business is…
Case Studies
August 13, 2009
Walmart: “Engaging with Massive Audiences” — Live from BlogWell
2:10 — Andy Sernovitz introduces Suraya Bliss, Sr. Director of Corporate Web Properties and Digital Technologies, and Dave Tovar, Sr. Director of Digital Communications and PR. 2:12 — Suraya: One of the challenges we all face is how to make social media relevant to leadership and decision makers. What we did at Walmart was create…
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Case Studies
August 13, 2009
Mayo Clinic: “Mixing Traditional Communications with New Tools” — Live from BlogWell
1:30 — Bob Pearson introduces Lee Aase, Mayo Clinic’s Manager of Social and Syndicated Media. 1:32 — Lee Aase has the slides posted in his personal blog, SMUG 1:33 — Lee says you don’t need a lot to use social media; just a lot of common sense 1:33 — Lee: Don’t just pitch the media;…
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Events
August 13, 2009
Welcome to BlogWell! — Introduction and opening thoughts from SMBC CEO, Andy Sernovitz
[We’re live-blogging our BlogWell event today from Minneapolis. Also be sure to check out the live-blogging coverage from the folks at Minnov8.] 1:00 — Andy Sernovitz welcomes the crowd of 300+ to BlogWell. 1:05 — Andy: This is our 6th BlogWell event. We are thrilled to be here. 1:06 — Andy encourages the crowd to…
Events
August 7, 2009
Upcoming GasPedal events
8/07 Seth Godin: How to engage your brands in public (Member call) Click here 8/12 SMBC Member Meeting 6: Morning big issue discussions; member-led unconferences; closing round-table discussion with a special guest (Private event) Click here 8/13 BlogWell Minneapolis: Walmart, McDonald’s, CME Group, H&R Block, Mayo Clinic, Progressive, Ford, and General Mills share case studies…
Case Studies
August 5, 2009
Dell’s Lionel Menchaca: Blending community and e-commerce
As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…
Events
August 4, 2009
BlogWell: How Big Brands Use Social Media is nearing a sellout!
As we’re nearing the final preparation stages for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — next Thursday on August 13, we’re excited to announce that we’re almost sold out! While you can still currently register online, we’re expecting to close it soon. And because the event is…
Current Openings
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