According to Johnson & Johnson Director of Corporate Social Media, Devon Eyer, their social media strategy used to be about “planting flags:” staking their claim to a Facebook page, a Twitter handle, a blog presence, and broadcasting their messages there. But now, she says the company takes a much more customer-centered approach — one focused…
Tag Archives: social media
Blog
October 16, 2014
How Penn and Teller turn the audience into social megaphones
By Jay Baer
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” You can also catch Jay speaking about “Youtility” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from and more like it on his…
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Video: How Paychex turned their employees into advocates in 14 days
Here’s the thing about getting your employees to spread word of mouth: Sometimes you just have to ask them. Paychex Social Media Program Manager Joe Schaeffer says they did it with a simple question: “What makes you #PaychexProud?” To get them to answer it, though, Joe did a little internal word of mouth marketing of…
Video: How Life Time Fitness empowered their best talkers
Who could be a better advocate for your stuff than the people who know the most about it? For Life Time Fitness, those people were their expert trainers and employees who connect with their customers every day. To tap into that word of mouth potential, Director of Social Media Tony Saucier helped employees get involved…
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WOM Tip #462: Need content inspiration? Just ask for it.
One of the best things you can do for word of mouth is share plenty of content for your fans to pass along. If you’re thinking that’s easier said than done, you’re not alone. Even big, well established companies struggle to come up with content people want to share. You know who has no problem…
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Video: How Whole Foods Market’s customers inspire word of mouth on Pinterest
“It’s not all about us,” says Director of Social Media and Digital Marketing Natanya Anderson as she explains why Whole Foods Market’s approach to Pinterest focuses on their customers’ passions and values — not the company. By listening to their customers for inspiration, Whole Foods can curate content on Pinterest that’s relevant and sharable. She…
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WOM Tips
June 16, 2014
WOM Tip #405: Make fixing your mistakes a big deal
Negative feedback isn’t always a bad thing. Sometimes it presents a great opportunity to do something remarkable for your customers. For example, when Chef Boyardee got rid of their cans with pop-top lids to save a little money, they didn’t realize it would be such a disappointment to their fans. But after bringing back the…
Video: How Microsoft uses storytelling to earn word of mouth
“Welcome to Nobody Cares, population: six billion.” That’s Microsoft Social Media Manager Rob Wolf explaining one of the reasons why it’s difficult to get customers to share your message: If you don’t know what they find interesting, you’re not going to get their attention. How does Microsoft get them to care? Storytelling — because Microsoft…
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