3:50 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alex Wheeler. 3:51 – Alex: Social is first: it’s all about relationships, not marketing to add value; second; should fit within a larger digital strategy. 97% said that a dig brand experience influenced whether or not they purchased (Razorfish study) 3: 52 – Alex talks…
Starbucks: Powering Product Launches and Building Community — Live from BlogWell
GasPedal Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell
3:10 — Kurt Vanderah introduces GasPedal’s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. Anyone can buy ads – the best copy in the world doesn’t matter unless people like and trust you. This travels far and wide. It makes you a social media success. It is not something you do later –…
ExOfficio: Content is King — Live from BlogWell
2:10 — Andy Sernovitz introduces ExOfficio’s eCommerce Manager, Kenny Rowe. 2:11 – Kenny talks about his company which specializes in tech apparel. 2:12 – Kenny: We all know there is a big opportunity with social media and it is different. It’s not a one way conversation. What content builds this loyalty/reaches customer? Our core customer…
PEMCO: From Student to World Class — Live from BlogWell
2:30 — Kurt Vanderah introduces PEMCO’s Chief Marketing Officer, Rod Brooks. 2:11 — Rod starts his talk on how PEMCO has deployed the use of social media tools. 2:12 — Rod shows PEMCO’s “Helpful guide to the people in the NW”. He says, “In order to be local, we need to demonstrate that we know…
Microsoft: The Microsoft Experience — Live from BlogWell
1:29 — Andy Sernovitz introduces Microsoft’s Community and Online Support Director, Nestor Portillo. 1:29 — Nestor talks about customer service and social media. People having conversations outside of MSFT community without MSFT participating. 1:30 — Nestor: Driver for getting involved – it’s expected that we participate. One of our most important segments is very active on Facebook….
Boeing: Obi-Wan and Boeing — Live from BlogWell
1:30 — Kurt Vanderah introduces Boeing’s Communications Director, Todd Blecher. Todd will talk about Boeing online communication approach and its evolution: Obi-Wan and Boeing. 1:36 — Todd offers a give away to the audience” “You must do what you feel is right, of course” belongs to what context of Star Wars, Epidose IV? Person in…
Welcome Session — Live from BlogWell
1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Seattle, hosted by Microsoft. 1:03 — Sponsor ICUC welcomes audience and gives intro into real life moderation services 1:04 — Kurt Vanderah intros sponsors such as Jive and StrongMail, Social Media Sponsors, Social Media Business Council and speakers 1:07 — Kurt discusses logistics…
3-Minute WOM Lesson: How to earn amazing word of mouth for your blog — live from Word of Mouth Supergenius
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…