Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 2:10 — Bergen Anderson introduces Scholastic’s Digital Publicist, Ivy Li and Senior Manager of Internal Communications & Social Media, Morgan Baden. 2:10 — Ivy and Morgan start off the session sharing that Scholastic Book Clubs has been sharing content for 61 years….
Tag Archives: social media case study
Live from BlogWell
November 9, 2010
Scholastic: Building Brand Ambassadors — Live from BlogWell
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Live from BlogWell
November 9, 2010
SAP: Using Social Media “Reporters” to Energize a Corporate Event — Live from BlogWell
Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 1:30 — Kurt Vanderah introduces SAP’s Senior Director of Social Media Marketing, Brian Ellefritz. 1:30 — Brian quips with the audience saying the difference between ethics and disclosure – Ethics prevents Brian from saying this (his) session is better than the…
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Live from BlogWell
November 9, 2010
Pfizer: The Social Media Playbook — Live from BlogWell
Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 1:30 — Bergen Anderson introduces Pfizer’s Director of Digital Communications Strategy, Kate Bird. 1:31 — Kate: We are part of a regulated industry. Social media is a tactic not a strategy. We seek to broaden…
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Events, Supergenius Live
July 20, 2010
Case Study: California Tortilla — live from Word of Mouth Supergenius
4:30 — Kurt Vanderah introduces California Tortilla‘s Stacey Kane. 4:31 — “All I ever needed to know about customer engagement I learned from Howard Stern. He built his audience one person at a time.” Stacey is talking about the process they used when deciding to introduce a new menu for California Tortilla and how she…
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Events, Supergenius Live
July 20, 2010
Case Study: Dell — live from Word of Mouth Supergenius
3:50 — Kurt Vanderah introduces Dell‘s Caroline Dietz. 3:51 — Caroline: Trying to tell a different story than what you’ve already heard in the past. I’ve been at Dell for 7 years. For the last 4 years, I’ve been solely on social media and community teams. Social media is a journey — you learn along…
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Events, Supergenius Live
July 20, 2010
Case Study: charity: water — live from Word of Mouth Supergenius
4:30 — Cale Johnson introduces charity: water‘s Paull Young. 4:31 — How we’re using the power of birthdays to solve the world’s water problems. 4:32 — The organization is 4 years old. September 7, 2006. Scott Harrison’s birthday in NY. He was a night club promoter – getting paid to promote alcohol brands. 4:33 —…
Events, Supergenius Live
July 20, 2010
Case Study: Estee Lauder — live from Word of Mouth Supergenius
3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in at the corporate level. Without the kind of buy-in that Sam and Theresa spoke about, I think that it’s very hard to get companies to…
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Events, Supergenius Live
July 20, 2010
Case Study: Gevalia — live from Word of Mouth Supergenius
3:50 — Bergen Anderson introduces Kraft‘s Dana Vogel. 3:51 — “I know it’s late in the day, so everybody could use a cup of coffee. That’s my joke!” 3:52 — A little about Gevalia, we’re direct to consumer. We’re not sold on the shelf, only through direct mail or print ads. As a subscription based…
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