Tag Archives: Social Media Business Council

AccuQuote: “Social Media for the Analytic Marketer” — Live from BlogWell

4:20 — Bob Pearson introduces Sean Cheyney, AccuQuote’s VP of Marketing and Business Development. 4:23 — Sean: ROI is a big question in social media. AccuQuote is very analytical in everything that we do. We say “we’ll do branding” but it’s a by-product of doing direct response. Early on, the question was how we can…

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Progressive: “Social Media in ‘Unsocial’ Industries'” — Live from BlogWell

3:40 — Bob Pearson introduces Matthew Lehman, Progressive’s Web Experience Director. 3:41 — Matt: My day job is my regular job, and my night job is social media. 3:41 — Matt: If it moves, we insure it, including Segways. We also like to think of ourselves as an innovative company. 3:42 — Matt says it’s…

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McDonald’s: “Social Media at Local, Regional, and Global Scales” — Live from BlogWell

3:40 — Andy Sernovitz introduces Heather Oldani, Senior Director of Communications and Steve Wilson, Senior Director of Global Web Communications of McDonald’s. 3:41 — Heather’s 3 questions McDonald’s is focused on in social media: 1. What is this really about? 2. What is the brand opportunity? 3. How do we structure ourselves for success? 3:42…

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Andy Sernovitz: “Social Media Ethics Briefing: Staying Out of Trouble” — Live from BlogWell

3:10 — Andy begins his presentation on social media ethics and how to keep your brand out of trouble. 3:12 — Andy: If you’ve ever been to one of our events before, you know you’re going to get a word of mouth and social media ethics talk. We do this because our entire business is…

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Mayo Clinic: “Mixing Traditional Communications with New Tools” — Live from BlogWell

1:30 — Bob Pearson introduces Lee Aase, Mayo Clinic’s Manager of Social and Syndicated Media. 1:32 — Lee Aase has the slides posted in his personal blog, SMUG 1:33 — Lee says you don’t need a lot to use social media; just a lot of common sense 1:33 — Lee: Don’t just pitch the media;…

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Welcome to BlogWell! — Introduction and opening thoughts from SMBC CEO, Andy Sernovitz

[We’re live-blogging our BlogWell event today from Minneapolis. Also be sure to check out the live-blogging coverage from the folks at Minnov8.] 1:00 — Andy Sernovitz welcomes the crowd of 300+ to BlogWell. 1:05 — Andy: This is our 6th BlogWell event. We are thrilled to be here. 1:06 — Andy encourages the crowd to…

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Good morning from BlogWell — and a big thanks to General Mills!

Good morning! We’re just getting set up at BlogWell here in Minneapolis, hosted by General Mills. Thanks The event is sold out, we’ve got some amazing case studies in corporate social media lined up, and the facilities are fantastic. We’re especially grateful for the generous support of lead sponsor Globalpark, as well as sponsors Jive,…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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