3:10 — Kurt Vanderah introduces GasPedal’s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. Anyone can buy ads – the best copy in the world doesn’t matter unless people like and trust you. This travels far and wide. It makes you a social media success. It is not something you do later –…
Tag Archives: Social Media Business Council
Live from BlogWell
May 5, 2010
GasPedal Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell
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Live from BlogWell
May 5, 2010
ExOfficio: Content is King — Live from BlogWell
2:10 — Andy Sernovitz introduces ExOfficio’s eCommerce Manager, Kenny Rowe. 2:11 – Kenny talks about his company which specializes in tech apparel. 2:12 – Kenny: We all know there is a big opportunity with social media and it is different. It’s not a one way conversation. What content builds this loyalty/reaches customer? Our core customer…
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Live from BlogWell
May 5, 2010
PEMCO: From Student to World Class — Live from BlogWell
2:30 — Kurt Vanderah introduces PEMCO’s Chief Marketing Officer, Rod Brooks. 2:11 — Rod starts his talk on how PEMCO has deployed the use of social media tools. 2:12 — Rod shows PEMCO’s “Helpful guide to the people in the NW”. He says, “In order to be local, we need to demonstrate that we know…
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Live from BlogWell
May 5, 2010
Microsoft: The Microsoft Experience — Live from BlogWell
1:29 — Andy Sernovitz introduces Microsoft’s Community and Online Support Director, Nestor Portillo. 1:29 — Nestor talks about customer service and social media. People having conversations outside of MSFT community without MSFT participating. 1:30 — Nestor: Driver for getting involved – it’s expected that we participate. One of our most important segments is very active on Facebook….
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Live from BlogWell
May 5, 2010
Boeing: Obi-Wan and Boeing — Live from BlogWell
1:30 — Kurt Vanderah introduces Boeing’s Communications Director, Todd Blecher. Todd will talk about Boeing online communication approach and its evolution: Obi-Wan and Boeing. 1:36 — Todd offers a give away to the audience” “You must do what you feel is right, of course” belongs to what context of Star Wars, Epidose IV? Person in…
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Live from BlogWell
May 5, 2010
Welcome Session — Live from BlogWell
1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Seattle, hosted by Microsoft. 1:03 — Sponsor ICUC welcomes audience and gives intro into real life moderation services 1:04 — Kurt Vanderah intros sponsors such as Jive and StrongMail, Social Media Sponsors, Social Media Business Council and speakers 1:07 — Kurt discusses logistics…
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Live from BlogWell
April 7, 2010
Dell: Social Media Outreach — Live from BlogWell
4:30 — Kurt Vanderah introduces Dell’s Chief Blogger, Lionel Menchaca. 4:30 — Lionel explains how Dell is changing its listening and engaging strategy. Has been doing since 2006. Is becoming more sophisticated. 4:32 – Lionel shares timeline showing growth from blog outreach in 2006 with very small team monitoring blogosphere and responding. When appropriate, would…
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Live from BlogWell
April 7, 2010
Duke Energy: Building Awarenesss with Real-Time Response — Live from BlogWell
3:50 — Kurt Vanderah introduces Duke Engery’s Social Media Specialist, Lisa Hoffmann, and Michelle Pearson, Director of Social Media. 3:50 – Michelle takes us on a journey of how first got started – with genuine need. On the eve of a winter storm approaching Cincinnati area. Went into normal practice to start preparing to alert…
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