9/1 Cisco: How we structure social media (Private member call.) Learn more 9/14 Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more
Tag Archives: Social Media Business Council
Events
August 20, 2010
Upcoming GasPedal events
9/1 Cisco: How we structure social media (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more
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Events
May 28, 2010
Upcoming GasPedal events
6/24 Symantec: Surprisingly effective results from small social media spending (Private member call)
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Events
May 21, 2010
Upcoming GasPedal events
5/25 Boeing: Rehumanizing a brand (Private member call) Click here 5/27 Twitter disclosure: An exclusive chat with the FTC (Private member call) Click here 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. (Public event) Click here
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Live from BlogWell
May 5, 2010
Xerox: From Early Adopters to Community — Live from BlogWell
4:30 — Kurt Vanderah introduces Xerox’s Interactive and Social Marketing VP, Duane Schulz. He will share the presentation From Early Adopters to Community: How Xerox used a major launch to move from social media silos to activation of an integrated community of practice. 4:31 — Duane asks the audience how many of them have said…
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Live from BlogWell
May 5, 2010
Intel: From Pioneering to Practice- Intel’s Social Media Revolution — Live from BlogWell
4:30 — Andy Sernovitz introduces Intel’s Senior Online Strategist, Bryan Rhoads. 4:30 – Bryan makes everyone fake laugh. 4:31 – Bryan talks about Intel Social Media Evolution. Inflection Points – grassroots blogging. Started as a pilot and was successful. 4:34 – Bryan talks about a pattern that emerged called G.R.O.W that can be applied to…
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Live from BlogWell
May 5, 2010
Nokia: Connecting People in the New Media World — Live from BlogWell
4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 3:50 — Molly: I will take you through what we’ve done in social media internally and externally. 3:51 — Molly: Consumers and customers expect more from us now that we know…
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Live from BlogWell
May 5, 2010
Starbucks: Powering Product Launches and Building Community — Live from BlogWell
3:50 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alex Wheeler. 3:51 – Alex: Social is first: it’s all about relationships, not marketing to add value; second; should fit within a larger digital strategy. 97% said that a dig brand experience influenced whether or not they purchased (Razorfish study) 3: 52 – Alex talks…
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