Farmers and media companies, breweries and yoga studios, roller derby leagues and event security: These unlikely partnerships have helped each business start more conversations, get more visibility, and earn more customers.
WOM Tip #229: Don’t just make it right, make it better
At Powell’s Books, if a customer tries to buy a used book that’s out of stock, they’ll send them a new one for the same price. That way, instead of waiting for the book to come back in stock, the customer gets upgraded. This is how a small bookseller competes with someone like Amazon. When…
3 tips to get more referrals for your small business
This guest post is from Caitlin Moore, Media Coordinator for PetRelocation.com. By holding fast to the belief that “people do business with people they like” and also being lucky enough to work with pets and their adoring owners, we at PetRelocation.com are in a good place to benefit from word of mouth marketing. There is…
Scholarships to the Word of Mouth Crash Course
GasPedal is excited to announce we are giving away 15% of the seats to our word of mouth marketing class to non-profits, small businesses and bloggers. Here are the details: The scholarships are being awarded as part of our commitment to help hard-working organizations and individuals learn to execute effective word of mouth strategies, even…