[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth tools are often that extra push to get someone to talk about you. They’re a reminder, a conversation starter, and a…
Tag Archives: sharable
Is your loyalty program missing a critical factor?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I’m a fan of loyalty programs… if they’re done right. The truth is, most companies aren’t willing to make the reward equal to or…
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WOM Tip #145: Make the most of amazing stories
When one woman finally convinced her father, a former border guard in West Berlin, to return to visit the united city decades after the wall had come down, she booked a room in East Berlin through Airbnb. To her surprise, their Airbnb host was also a former border guard, but on the opposite side of…
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WOM Tip #490: If they love something, set it free
When The Oatmeal creator shared one of his new comics on Facebook, he got so much positive feedback about a character, he decided to share different drawings of her with his fans. The best part: He included a transparent PNG file and encouraged them to use the image however they like. Fans who commented on…
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