This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. One of the most common questions we get is: Does any of this WOM stuff work for BtoB marketers? The…
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New section from the updated word of mouth book: Business-to-business word of mouth
This new section from the revised edition of Andy Sernovitz’ book, Word of Mouth Marketing: How Smart Companies Get People Talking, is dedicated to BtoB word of mouth tips and strategies. This section covers what’s different (and what’s the same) in traditional business-to-consumer and BtoB word of mouth strategies, as well as the top five…
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New case studies from the updated edition of Andy Sernovitz’ best-selling book on word of mouth
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. Next week we’ll go into more detail on the specific examples, but here’s…
The top-secret collector’s edition of the revised book on word of mouth
We’ve created a special, top-secret version of the new edition of the book, Word of Mouth Marketing: How Smart Companies Get People Talking. This special version is specifically created for those WOM believers out there with the passion to join and spread the Secret and Mysterious Order of Word of Mouth. It outlines the high…
It’s here! Get the updated version of the best-selling book on word of mouth
Get the new version of the best selling book on word of mouth, Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz. New additions include: New chapter on BtoB word of mouth New chapter on dealing with negative word of mouth 5 new word of mouth case studies 5 new word…
Andy Sernovitz’s “Word of Mouth Marketing: How Smart Companies Get People Talking” (Revised Edition)
We gave away 10 copies of the revised edition of Andy’s book, Word of Mouth Marketing: How Smart Companies Get People Talking. Not only does this book contain all the great content of the new edition, but our giveaway was for the super-secret collector’s version outlining the high ambitions and responsibilities of the Secret and…
Scholarships to the Word of Mouth Crash Course
GasPedal is excited to announce we are giving away 15% of the seats to our word of mouth marketing class to non-profits, small businesses and bloggers. Here are the details: The scholarships are being awarded as part of our commitment to help hard-working organizations and individuals learn to execute effective word of mouth strategies, even…
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