It all comes down to this one big idea. You have two ways to get your message out there: love or money. Sure, you can buy advertising — which is paying people to talk about you. But you always pay, every time, forever. When you earn word of mouth, however, people talk for love instead…
Tag Archives: sernovitz
How to Create Your Word of Mouth Marketing Plan — live from Word of Mouth Supergenius
As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius class, “How to Create Your…
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Live coverage recap from yesterday’s Word of Mouth Supergenius
Yesterday’s Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference was a huge hit. A big thanks to all of our brilliant speakers, attendees, sponsors, and partners who helped make the event such as success. If you missed anything or are looking for a follow-up, here’s a rundown of…
Live coverage: Getting Bodies in Seats with Word of Mouth and Social Media
This is live blog coverage of today’s webinar, “Getting Bodies in Seats with Word of Mouth and Social Media,” hosted by the National Restaurant Association. The presentation featured our Andy Sernovitz and Derrek Hull, the NRA’s manager of marketing and communications and blogger-in-chief. 1:00 — Maureen Sak, the NRA’s director of marketing, introduces Andy Sernovitz…
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Grasshopper’s word of mouth case study
Recently, Grasshopper (formerly GotVMail) — a company that offers telephone services for entrepreneurs — launched a word of mouth campaign to let everyone know that they changed their name. To get the word out, they reached out to “5,000 of the most influential people in North America” (including our own Andy Sernovitz) and sent them…
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