Sean Moffitt of Buzz Canuck shares an in-depth look at the time scale of word of mouth in its various forms. Sean’s scale (pictured) begins with viral, which he describes as having the potential to widely spread but having the shortest lifespan and the highest level of unpredictability — up to customer evangelism, where through…
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Word of Mouth Geniuses of the Week
Jackie Huba, Church of the Customer "Online vs. Offline Word of Mouth" An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link) Justin Foster, Brand Militia "A State of Urgency" In a right-now…
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