Tag Archives: Sam Decker
Events, Supergenius Live July 20, 2010

Case Study: Estee Lauder — live from Word of Mouth Supergenius

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3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in at the corporate level.  Without the kind of buy-in that Sam and Theresa spoke about, I think that it’s very hard to get companies to…

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Case Studies July 1, 2010

How Estee Lauder uses fan feedback — live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Supergenius Live December 16, 2009

Case Study: The Land of Nod — live from Word of Mouth Supergenius

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2:20 — Jim Lovelady introduces Bazaarvoice’s Sam Decker and Michelle Kohanzo of The Land of Nod. 2:21 — Sam: We have 20 minutes to present, and so it’s kind of hard to get to know everyone. Sam says hello to the audience and talks about how important it is to build a relationship with your…

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Case Studies, Events November 2, 2009

How to use fan feedback to improve customer service and build trust — live with Bazaarvoice’s Sam Decker

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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