Tag Archives: relationship

Begin cultivating the long-term customer relationship

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Customers are assets to be cared for and nurtured. Beloved companies are always aware of how their assets…

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Five ways to change your “relationship status” with influencers

This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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