Tag Archives: regulated industry
Blog, WOM Tips May 4, 2015

WOM Tip #397: Tell the stories people want to hear — but make them meaningful

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You have to create content people want to share. But that doesn’t mean you have to cave into the pressures of cheap tricks or click bait to make popular content for your company. For example, during National Volunteer Week, NewYork-Presbyterian Hospital used dogs, a GoPro, and GIFs — not to create a random listicle, but…

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Blog, Videos December 19, 2014

Video: How TD Ameritrade gives their employees ownership in social media

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It’s hard for employees to get excited about spreading the word about your company if the only way they can do it is through corporate red tape. For TD Ameritrade’s social team, to make social media a part of everyone’s responsibility they had to enable and empower other teams, not command and control how they…

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Blog, Videos October 3, 2014

Video: How Novartis pulls off word of mouth despite strict regulations

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Word of mouth marketing is great because any company can do it regardless of size, budget, or industry. But when you work in pharmaceuticals, it can come with a few obstacles. According to Melissa Mackey, Associate Director of Digital Strategies at Novartis, those obstacles are FDA regulations and legal teams within the company. So to…

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Blog, Videos April 11, 2014

Video: How UnitedHealth Group meets their customers where conversations are happening

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One fundamental word of mouth tip: Go where your customers are talking about you. That can mean attending local events, hopping on discussion forums — or if you’re UnitedHealth Group, getting involved on Twitter. But for a regulated industry like healthcare, that’s easier said than done. UnitedHealth Group’s Senior Manager of Communications, Rachel Medina, describes…

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Blog, Videos May 31, 2013

Video: How TD Bank Group connects their customers to their employees with social media

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Social business is all about enabling your employees to accomplish amazing things as a team and give them a direct connection to your customers. When it’s done right, businesses get stuff done more efficiently, build better relationships with their customers, and earn more fans. But a highly conservative company in a regulated industry has some…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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