Start conversations by helping fans say hello to their friends. You can do it with small gifts they can share, extra free samples, or even stationery — anything that makes both the talker and the recipient feel good. Something as simple as a postcard you send for your customers, for example, is a cheap way to…
Word of Mouth Tip #95: Help a fan say hello to a friend
What Quartino gives after every meal that gets people talking
After your meal, Chicago Italian restaurant Quartino gives diners a postcard along with the bill. It’s the perfect word of mouth tool. Not only is it great for all the tourists that make it to Quartino (which sits just off Michigan Avenue), but because it’s not completely covered in Quartino’s logos or brand slogans, it…