Tag Archives: policies

Do you trust your customers and employees?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies believe their customers and employees. This trust enables a company to encourage innovation and partnership. A beloved…

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7 things you’re already doing that could be more remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways…

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Andy Sernovitz: How to Stay Out of Trouble: WOM Ethics, Policies, and Training — live from Word of Mouth Supergenius

10:15 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 10:16 — Andy: This is our safety talk, our “not screw up” talk. 10:18 — Andy says there’s a bigger purpose to this.  Trust is what makes word-of-mouth work. It’s what makes social media work. You can’t start a program without people trusting you. 10:19 — Andy…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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