This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies believe their customers and employees. This trust enables a company to encourage innovation and partnership. A beloved…
Do you trust your customers and employees?
Andy Sernovitz: How to Stay Out of Trouble: WOM Ethics, Policies, and Training — live from Word of Mouth Supergenius
10:15 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 10:16 — Andy: This is our safety talk, our “not screw up” talk. 10:18 — Andy says there’s a bigger purpose to this. Trust is what makes word-of-mouth work. It’s what makes social media work. You can’t start a program without people trusting you. 10:19 — Andy…