11:55 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 11:56 — Andy: This will be a condensed version of our eight-hour crash course. 11:56 — Andy: The Key Steps: 1. Form a WOM Team 2. Find your Five Ts 3. Listen & Participate 4. Bake it into your DNA 11:57 — Andy says WOM has to…