When you think of a petition, you probably imagine a person with a clipboard, asking for “just a minute of your time.” It’s a practice people know well — and one people often avoid. To stand out from other causes, Action Against Hunger in France placed their petition for protecting humanitarian volunteers not on a…
WOM Tip #346: Rethink where you’re starting word of mouth conversations
WOM Tip #167: Make complicated word of mouth topics more fun
The Sandys, Ivans, and Katrinas of this world probably have a bone to pick with the World Meteorological Organization for forever tying their names to devastating events. With this in mind, activist group 350 Action created a petition to use a new naming system — one that names severe storms after politicians who deny climate…