Tag Archives: PEMCO

How PEMCO uses social media to enhance their local efforts — Live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…

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3-Minute WOM Lesson: How PEMCO created buzz by focusing on local conversations — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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PEMCO: From Student to World Class — Live from BlogWell

2:30 — Kurt Vanderah introduces PEMCO’s Chief Marketing Officer, Rod Brooks. 2:11 — Rod starts his talk on how PEMCO has deployed the use of social media tools. 2:12 — Rod shows PEMCO’s “Helpful guide to the people in the NW”. He says,  “In order to be local, we need to demonstrate that we know…

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Case Study: PEMCO — live from Word of Mouth Supergenius

4:00 — Bergen Anderson introduces PEMCO‘s Rod Brooks. 4:01 — Rod is showing a video about the making of the “A Helpful Guide To The People Of The Northwest” videos. 4:03 — Rod says that the NBC affiliate that made the making of video actually pitched them on making it after hearing about all the…

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3-Minute WOM Lesson: Lessons from Will It Blend?

In this issue Blendtec’s VP of Marketing and Sales, George Wright, shares his tips on creating content people love to share: 1> Think integrity and honesty 2> Think objectives first, tactics second 3> Think of what you love to share 4> Listen to George’s live Supergenius preview You can see George — as well as…

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Tuning in to customers’ wants and needs to build relationships — live with PEMCO’s Rod Brooks

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our amazing…

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PEMCO Insurance’s Tweetup that increased relevant Twitter mentions by 100% in one day

When PEMCO Insurance introduced their new ad campaign, focusing on the quirks of different personalities in the Northwest, they invited a bunch of talkers to get together for a Tweetup at Seattle’s Space Needle. To invite the online influencers, PEMCO’s CMO Rod Brooks contacted them personally via Twitter and offered them a VIP pass to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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