Tag Archives: Paul Gillin
Case Studies July 9, 2010

Paul Gillin on his book, “Secrets of Social Media Marketing” — live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Events June 4, 2010

Upcoming GasPedal events

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6/15 Paul Gillin: BtoB social media — really! (Private member call.) Click here 6/24 Symantec: Surprisingly effective results from small social media spending. (Private member call.) Click here 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. (Public event.) Click here

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Case Studies December 1, 2009

Looking for a real word of mouth hero?

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We got ’em. Looking to join us for Word of Mouth Supergenius on December 16? Awesome — because our (styling) heroes can help make that happen. Check out posts from a few of our supergeniuses, including Paul Gillin, Jason Falls, Lindsay Lebresco, Allan Schoenberg, Andy Nulman, and Saul Colt for clues on a discounted pass to…

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Case Studies, Events November 11, 2009

Secrets of Social Media Marketing — live with author Paul Gillin

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and author Paul Gillin. Paul will be leading an author session based on his book, Secrets of Social Media Marketing: How to Use…

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WOM Research April 29, 2009

Word of mouth research: Social media spending outpacing other interactive channels

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Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 – that’s a compound annual growth rate (CAGR) of 34% – according to a forecast from Forrester Research released last week. Other findings include: At 27%, mobile marketing will be the second-fastest-growing budget item At 17% CAGR…

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Uncategorized March 30, 2009

Winners of Paul Gillin’s “Secrets of Social Media Marketing”

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Congratulations to Tara Greco, Emily Luiz, Rickey Gold, Andy Swindler, Cammie Morrow, Windy May, Jennifer Keltner, Stefanie Schodrof, Rachel Bell, Carla Schlemminger — you’ve just won a signed copy of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! If you’re one of…

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Uncategorized March 27, 2009

Reminder: Win a copy of Paul Gillin’s book by letting a friend know about it

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We’ve got 10 signed copies of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! to give away. Enter to win a copy by simply letting a friend know about it using the form on this post.

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Word of Mouth Book Club, Word of Mouth Book Club Download March 19, 2009

Paul Gillin’s “Secrets of Social Media Marketing”

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Paul Gillin, author of the best-selling book, “The New Influencers: A Marketer’s Guide to the New Social Media,” gave us a few signed copies of his latest release, “Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!” to give away. Paul’s first book was highly praised by…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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