[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taking part in conversations about your company is a core concept behind word of mouth marketing. The more you invest in being a part…
Jason Duty: How to join conversations about your brand
11:15 — Kurt Vanderah introduces Dell‘s Director of Global Social Outreach, Jason Duty. 11:16 — Jason Duty takes the stage and starts out with a bold statement: “Social Media: It’s not The Wild West – It’s The Blob.” 11:20 — Read the thread: Understand the context and rules of the road – Know where you’re…