Tag Archives: Ogilvy PR

Rohit Bhargava: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius

9:33 — Coach Kurt welcomes us to the room. 20 minutes of speakers, 5 min of Q&A and then a break, followed by the next session. He introduces Ogilvy PR‘s Rohit Bhargava. 9:34 — Rohit: We talk about Love, but I want to start with the opposite. What is the opposite of love?  Not hate…

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Virginia Miracle: How to Work With Bloggers and Influencers — live from Word of Mouth Supergenius

11:55 — Jim Lovelady introduces Ogilvy PR‘s Virginia Miracle. 11:56 — Virginia explains how she got started with WOMMA, and then later with Dell. 11:56 — Virginia says targeting an influencer is not the first step. She recommends finding what you have to offer and then finding the right subset of talkers you can work…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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