We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Geno Church of Brains on Fire is one of our fantastic speakers. He’s…
Tag Archives: offline word of mouth
How this BtoB lumber company saves $250,000 a year on ads by earning word of mouth
Any business, selling any product, in any industry can earn word of mouth. Sure, it’s easier for some brands and some products — but every day we see someone doing it for ketchup, duct tape, and razor blades. WindsorONE is one of our favorite examples of this. They’re a BtoB company, they sell trim boards,…
How to create offline word of mouth, presented by Martin Atkins
Most word of mouth happens offline, so it’s important to know the key ways to get people talking without social media or other online tools. In this hilarious and inspiring video, you’ll learn simple, reliable ways you can create offline word of mouth from Tour:Smart author Martin Atkins. Martin talks about strategies to create offline…
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Video: How to get people talking offline
Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.
Case Study: Maker’s Mark — live from Word of Mouth Supergenius
3:00 — Jim Lovelady introduces Todd Spencer of Doe-Anderson. 3:01 — Todd takes a quick to poll to see who knows about Maker’s Mark and asks if any Maker’s Mark Ambassador’s are in the room (most are familiar with the brand, and there are even a few Ambassadors in the room). 3:03 — Todd: We…
Saul Colt: How to Create Offline Word of Mouth — live from Word of Mouth Supergenius
11:15 — Kurt Vanderah introduces Thoora‘s Saul Colt. 11:17 — Saul: I’m here today to explain how to create offline word-of-mouth. 11:18 — Saul: Word-of-mouth is doing something so interesting that people are going to have no other choice but to talk about it. 11:18 — Saul: Creating real WOM is about creating experiences. It’s…
