According to research, “More than 90 percent of the conversations about products, services, and brands that take place every day in America happen offline.” In this book about in-person social networking, word of mouth marketing experts Ed Keller and Brad Fay prove how offline word of mouth is the key to soaring revenues. Together with…
Tag Archives: offline WOM
Free download: The Face-to-Face Book (Introduction) by Ed Keller and Brad Fay
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Geno Church: How to get people talking offline
10:15 — Kurt Vanderah introduces Brains On Fire‘s Word of Mouth Inspiration Officer, Geno Church. And, he has awesome glasses. 10:16 — Geno Church takes the stage with spectacles that are ON POINT. I love a good pair of glasses. He starts his session grabbing at the heart of a Word Of Mouth Marketing: “As…
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How to create offline word of mouth, presented by Martin Atkins
Most word of mouth happens offline, so it’s important to know the key ways to get people talking without social media or other online tools. In this hilarious and inspiring video, you’ll learn simple, reliable ways you can create offline word of mouth from Tour:Smart author Martin Atkins. Martin talks about strategies to create offline…
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