[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have something fantastic to give away to your customers and fans (and it’s not a sample or swag or a trial version of…
Tag Archives: Nestle
Butterfinger’s Buzz: A great mix of online and offline WOM
To promote their new Butterfinger Buzz bar, Nestle mixed a bunch of online and offline word of mouth ideas. Using a special web page for the new candy bar, they encouraged fans to download their stencil and use it along with some paint to spread the word about Buzz on their freshly shaved heads. Participants…
