Tag Archives: Music
Blog, WOM Tips April 27, 2015

WOM Tip #333: Give talkers with big networks something to brag about

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Jack White’s record shop, Third Man Records in Nashville, offers a vinyl recording experience to local school choirs and bands. The field trips include a tour of the of the shop, a Q&A session with their Head of Production, and a professional recording of the school’s music on vinyl. Now that’s how you get kids…

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Blog, WOM Tips February 2, 2015

WOM Tip #143: Prove you’re that good

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The word “best” gets thrown around a lot. Everyone likes to claim it, but it’s not always easy to prove. Why do the Allstars, a cover band in the Netherlands, say they’re the “world’s best cover band?” Because they can fool Shazam, the app you can use to identify songs and artists solely from the…

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Blog, newsletter January 20, 2015

3 word of mouth marketing lessons from Taylor Swift

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taylor Swift isn’t just a musician, she’s a marketer. Her fame doesn’t just rely on fancy sponsorships or advertising, but on a multi-platform, fan-based…

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Blog October 8, 2014

How Dweezil Zappa delivers a great customer experience

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This is a guest post from Mark Hurst — CEO of Creative Good and co-author of “Customers Included: How to Transform Products, Companies, and the World — With a Single Step.” You can also catch Mark speaking about “Customers Included” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from…

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Blog, newsletter April 22, 2014

Ask an artist to help you start conversations

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a lot of competition when it comes to starting conversations. Sometimes it takes an outside perspective to help you get above your…

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Blog, newsletter, Videos April 17, 2012

5 lessons from rock bands on how to create word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Martin Atkins is a rock star. Like, an actual rock star. He’s a drummer and has played for bands like Public Image Ltd., Ministry, and…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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