Tag Archives: movements

The passion conversation

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Movements aren’t about the product conversation, they’re about the passion…

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Moving people creates movements

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. What is art? It’s a question that has been asked for…

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Word of Mouth Tip #123: Start something great and ask fans to join you

Give people something worth believing in – something worth joining and following – and you can create amazing conversations. Sam Parker and the folks at GiveMore.com started something great: They created a “Declaration of Contribution” and sent an email asking their fans to sign the petition. They described it as a way to remind ourselves…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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