Most mattress stores stick to the usual promotions and sales to get people in the door. But mattress company Casper invited people to something much more remarkable and trendy. Learn how Casper used naps, waffles, and pillowcases to earn word of mouth.
Tag Archives: mattress
WOM Tip #230: Even boring products can throw parties
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Video: How Leggett & Platt used a rap video to talk about mattress springs
One of the biggest complaints from marketers is that their product is too boring or too run-of-the-mill for people to want to talk about it. But the great thing about word of mouth marketing is, you don’t have to have a “sexy” product for it to work. For example, Leggett & Platt makes the springs…
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