When you show your customers your appreciation for their business, you give them a great reason to talk about you. You get your business back on their minds, you make them feel special, and you open up the door for their feedback. But you can do a lot more than just make a follow up…
Tag Archives: marketing
WOM Tip #346: Rethink where you’re starting word of mouth conversations
When you think of a petition, you probably imagine a person with a clipboard, asking for “just a minute of your time.” It’s a practice people know well — and one people often avoid. To stand out from other causes, Action Against Hunger in France placed their petition for protecting humanitarian volunteers not on a…
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How FRONTLINE made an ad worth talking about
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Two surprise-marketing tactics in one — “Wear virgin contact lenses” and “take things out of…
WOM Tip #388: Go where people aren’t expecting to see you
Chips, candy, and soft drinks usually dominate vending machines. They fit the bill for the impulsive decisions you can make with a few dollars. But if you’re in Chicago, you might see something different popping up next to the junk food: Healthy vending machines. Farmer’s Fridge is a startup creating vending machines that dispense fresh…
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How the process adds (mega) value to the product
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Despite the fact that I convinced myself and countless others that I was “all art-ed…
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How a “Do Not Disturb” sign created buzz
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. As per my post about Alan Webber’s Rules of Thumb book, one of my favorites…
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