Tag Archives: marketing training
Case Studies July 14, 2010

How to Create Buzzworthy Topics — live from Word of Mouth Supergenius

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As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius class, “How to Create Buzzworthy…

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Case Studies July 13, 2010

How Microsoft is improving customer service through social media — live from BlogWell

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Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…

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newsletter July 13, 2010

3-Minute WOM Lesson: How to rally fans around a cause

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Giving your fans something meaningful to talk about and rally their friends around can lead to amazing word of mouth. Few organizations are better at doing this than charity: water — a group that helps bring sustainable clean water to communities that desperately need it. We were so inspired by their work, we made charity:…

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Case Studies July 9, 2010

Paul Gillin on his book, “Secrets of Social Media Marketing” — live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Case Studies July 8, 2010

Yelp’s Kevin Lee on how to work with online reviews — live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Case Studies July 7, 2010

How to be awesome on Twitter and Facebook — live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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newsletter July 6, 2010

3-Minute WOM Lesson: How to work with bloggers and influencers — live from Word of Mouth Supergenius

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Events July 2, 2010

Upcoming GasPedal events

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7/14 Research In Motion: How BlackBerry is doubling its social fan base. (Private member call.) Learn more 7/15 Foursquare: An exclusive chat with Tristan Walker. (Private member call.) Learn more 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, 6 brilliant authors — all in one amazing day. (Public event.) Learn more…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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